Alan Mitchell
Alan Mitchell is a former Editor of Marketing Magazine, marketing correspondent of The Times, and Contributing Editor of Marketing Week. He also serves on the editorial boards of the Journal of Brand Management and The Journal of Direct, Data and Digital Marketing Practice, and is consulting editor to The International Commerce Review.
Mitchell is author of two books (with Andreas Bauer and Gerhard Hausruckinger); Right Side Up and The New Bottom Line. He is Founder of the Buyer Centric Commerce Forum. As Founder of Ctrl-Shift, he and his team research and advise organisations about consumer empowerment. He also works with Mydex, a Community Interest Company whose goal is to ‘help individuals realise the value of their personal data’.
Specialist Areas: Authors, Branding, Business, Communication, Consultants, Customer Service/satisfaction/loyalty, Journalist, Marketing
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