Barnaby Wynter
Barnaby is Managing Director of the brand bucket® company, a fully integrated creative sales and marketing agency using, The Brand Bucket®, a revolutionary process developed for SAAB in 1985.
For the last 11 years he has been applying this definitive methodology to over 300 businesses at various stages of the business lifecycle building branded sales both in the online and offline arenas.
Although advertising accounts for less than 20% of activity, the agency is ranked in the top level of UK advertising agencies with 30% accounted for by the online arena and the balance on business definition and collateral creation.
There have been fundamental changes in the way marketing works over the last 5 years, businesses are wasting up to 80% of their marketing spend on outdated, demographically inspired media. Barnaby provides insights into the way business works from a ‘customer in’ viewpoint.
Barnaby’s background in re-brands and new business launches extends back to the late 80′s including the introduction of a wide range of products from The Fiat Ducato and Fiorino, The Ford Sierra and Granada, Radion washing detergent, Liptonice Ice Tea, Red Stripe Lager, Toshiba Home Cinema, Boots Opticians, E*Trade, Deutsche Post and full re-brands for the likes of Argos, The Children’s Society, Marie Curie Cancer Care, Bookham Technology and Oclaro, Oncore IT, Payzone Worldwide Money among many others.
In the last 5 years The Brand Bucket Programme has helped start-ups, small to medium enterprises and national FTSE/NASDAQ and especially not for profit organisations. In all with over 200 brands to his name, Barnaby finds himself in the unique position of having acted as marketing director, brand owner and creative consultant on a wide range of business propositions.
Topics include:
How marketing has changed forever
Crossing the business chasm
Creating your value proposition
Creating branded sales
Measure your marketing effectiveness
Online marketing
