Jonathan Gabay
Jonathan Gabay is a creative branding expert. He is founder of Brand Forensics and on the core faculty of the world’s biggest marketing training body – The Chartered Institute of Marketing.
As a journalist, Jonathan regularly delivers incisive comment and analysis in the national and trade press, including SKY, BBC, Channel 4, Five and ITN and Bloomberg TV.
He has addressed business gatherings all over the world and graduates at various major global academic institutions.
Jonathan is consistently voted as the most sought after speaker at the Chartered Institute of Marketing. He also delivers captivating, up to the minute lectures to senior managers around the world.
Leading business organisations as well as UK FTSE companies in sectors ranging from finance and technology to FMCG and travel, feature Jonathan’s award winning copywriting and marketing strategies.
His vast experience of working for some of the best known creative agencies and cutting edge brands in the industry – heading up departments at the UK’s top agencies, among them, Saatchi & Saatchi Direct – has shaped his work as an author
Jonathan has authored 12 best selling business books, many of which are now recognised at benchmark texts for marketing study having been translated into over 52 languages. (See www.gabaywords.com and www.soultraderstruth.com ).
The rare fusion of corporate experience, audience rapport and outstanding creativity gives Gabay significant status on the speaking and conference circuit. By avoiding jargon, ‘the camouflage of the incompetent’ and dry analytical prose, his approach provides insight and entertainment in equal measure and his incisive comment on brand-related issues, get to the heart of any event.
Key topics for Gabay include:
Brand strategy
Marketing strategy for directors
Creative advertising
Marketing and propaganda
Leadership for directors
Dealing with creative suppliers
Brands in the news
Establishing and re-establishing trust in business
Marketing and ethics
The future of training
Public Relations – where next?
Web 2.O and social networking on the web
The future of marketing
International branding
Marketing design
Terrorism and marketing
Marketing for government bodies
Reinventing Yourself (team building – a highly inspirational and interactive talk)
