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Christian Majgaard has led numerous strategic corporate projects to develop effective shared values across major organisations.
He is expert at behavioural issues that influence collaboration and cooperation across departments and cultures. Christian’s method is designed to foster shared objectives that counter unproductive silo-based behaviours within businesses. To that end he has been engaged by global giants including Deloitte, Leaseplan, Swiss RE, Siemens and Nestlé, to name but a few.
Christian Majgaard championed the dramatic and highly successful change by LEGO from a low tech plastic toy manufacturer to a twenty-first century brand thriving on new technologies such as robotics and interactivity. He changed dramatically the product and culture within the business.
As Creative Genius and Head of Global Brand & Business Development Christian developed not only the traditional core business but also created highly profitable brand extensions into theme parks, media and brand licensing.
After departing from LEGO Christian was called upon by major international companies to develop and implement strategies for customer focused growth innovation, corporate cohesion and shared vision. At the same time he has maintained close relations with LEGO and remains principle consultant to the group and Lego CEO is Chairman of Christian’s consultancy business.
Today Christian is a renowned speaker at conferences throughout the world on creativity, corporate thinking, implementation, innovation and strategy.
“Your speech became the key to the day”
ICBI/ Fund Forum International, executive summit, France
“Of all the seminars we have held this year, by far the most popular was the one with Christian Majgaard as speaker”
Norwegian Market Research Association, Norway
“a fire broke out in all of us after your speech on Friday morning”
Head of marketing, Lindberg Intl.
“ Your presentation to Oras Intl. was SUPER”
Organiser of Oras intl. management seminar
“ you made a great, great presentation”
PA consulting, head of executive seminar Global clients
“A 1,000 thanks for such an inspiring presentation and great management of the following discussion. We certainly hope to draw on you again”
Head of corporate HR, Copenhagen Stock Exchange. Management seminar
“I think the team did an excellent job and I am really looking forward to working with you on the next steps…”
Swiss Re, head of Global Branding, Switzerland
“The customers greatly appreciated your presentation to them, so many of them have now asked for copies of your presentation and further involvement”
Motorola, head of intl. seminar for VIP customers, London
Featured as one of the “21 leaders for the 21 century” in the book by
Dutch–British professors Fons Trompenaars and Charles Hampden Turner.
Featured in case on strategic business development by IMD business school, Switzerland,
about the development and global launch of the LEGO MINDSTORMS brand.
Adviser to the innovation board of RABO Bank
Brand strategy, Swiss Re, world leader in reinsurance
Brand strategy, Danisco, world leader in food ingredients
Brand strategy, LEGO, world leading creative toy brand
Brand research, Bang & Olufsen, world’s most prestigious audiovisual brand
Adviser to business development team at Heineken
For enquires or bookings for Christian Majgaard please call us on +44 (0)203 002 4125 or use our contact form