Christian Majgaard
As Head of Global Brand & Business Development, Christian Majgaard was creative genius and senior director at LEGO responsible for their global brand, product and campaign development of their core business (toys) as well as their Theme Park, Media and Brand Licensing divisions.
Christian left LEGO to help international companies develop and implement strategies for customer focused growth (Brand Strategy, Innovation and Corporate Vision/Identity).
Both through his leadership experience, his consultancy practise and his global record of success through innovation, Christian Majgaard is internationally recognised for adjusting corporate effectiveness through implementation of technologies and innovative strategies.
As a global executive leader, Christian championed world famous toy maker LEGO’s change from a low tech plastic brick manufacturer to a brand that thrived on technologies such as robotics and interactivity developing both company and product through applied technology.
Christian has successfully addressed change issues and applied strategy for international brands such as Motorola, Nestle and Unisys among his board level clients. His work with a major health sector client is an IMD Switzerland case study benchmark for innovation and implementation.
He has maintained close relations to LEGO and their CEO is Chairman of Christian’s consultancy business.
Christian is a renowned speaker at conferences throughout the world on Creativity, implementation, Innovation and Strategy.
Testimonials
“Your speech became the clue of the day”
ICBI/ Fund Forum International, executive summit, France
“Of all the seminars we have held this year, by far the most popular was the one with Christian Majgaard as speaker”
Norwegian Market Research Association, Norway
“a fire broke out in all of us after your speech Friday morning”
Head of marketing, Lindberg Intl.
“ Your presentation to Oras Intl. was SUPER”
Organiser of Oras intl. management seminar,
“ you made a great, great presentation”
PA consulting, head of executive seminar Global clients.
“A 1000 thanks for such an inspiring presentation and great management of the following discussion. We certainly hope to draw on you again”
Head of corporate HR, Copenhagen Stock Exchange. Management seminar.
“I think the team did an excellent job and I am really looking forward to working with you on the next steps…”
Swiss Re, head of Global Branding, Switzerland”
“The customers greatly appreciated your presentation to them, so many of them have now asked for copies of your presentation and further involvement”
Motorola, head of intl. seminar for VIP customers, London
Literature
Featured as one of the “21 leaders for the 21 century” in the book by
Dutch–British professors Fons Trompenaars and Charles Hampden Turner.
Featured in case on strategic business development by IMD business school, Switzerland,
about the development and global launch of the LEGO MINDSTORMS brand.
Consulting
Adviser to the innovation board of RABO Bank Holland
Brand strategy, Swiss Re, world leader in reinsurance
Brand strategy, Danisco, world leader in food ingredients
Brand strategy, LEGO, world leading creative toy brand
Brand research, Bang & Olufsen, world’s most prestigious audiovisual brand
Adviser to business development team at Heineken
On prize committee for Intl. media and advertising awards.
