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Simon Gulliford began his career as a lawyer. Today he is a globally renowned strategist in digital marketing and business development. He is Chairman of Hendy Group and a Director of Aegon Plc.
Gulliford’s early career he was as Marketing Director of Sears, helping to re-launch and subsequently to demerge Selfridges. He went on to become Marketing Development Director of EMAP plc helping to launch magazines such as FHM, Red, and Heat, and working with the company’s music and entertainment interests.
As Group Marketing Director of Barclays PLC and its Group Marketing & Communications Director of UK Banking, he developed their online banking services. As Chief Marketing Officer for Standard Life plc the primary task was leading the creation of their online platform.
Simon has recently delivered major strategy work for BDO, Guardian Media Group, Harper Collins, and Bartle Bogle & Hegarty. At easyJet he has fundamentally relaunched the airline’s online presence and transformed user experiences. Whilst at McDonald’s he developed the digital loyalty programme and online ordering system. And at Worldpay he has created and developed a whole new digital marketing strategy.
In the fintech sector Simon Gulliford has been a Non-Executive Director of BCS and Redgate Software both leaders in the field of database development and secure transaction platforms.
Simon has a strong practical approach, backed by a thorough appreciation of latest analytical techniques. He is a truly lively and compelling interactive speaker in constant demand on the international conference circuit and at European business schools.
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