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Alan Mitchell

Alan Mitchell


Alan has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy.

In 1997 he wrote the Financial Times report Brand Strategies in the Information Age. In 2001 he wrote Right Side Up: Building Brands in the Age of the Organised Consumer and in 2005 The New Bottom Line, Alan Mitchellwhich introduced and fleshed out the concept of ‘buyer-centric commerce’. He founded the Buyer Centric Commerce Forum in 2005.

Alan is Strategy Director for Ctrl-Shift, a market analyst and consulting business that helps organisations understand the implications and embrace the opportunities arising from the changing personal data landscape. He is advisor to the World Economic Forum’s ‘Rethinking Personal Data’ project, strategic business advisor to the UK Government’s midata programme, and he works with companies in the finance, energy and telecommunications industries helping them to improve their ability to engage and retain consumers in a rapidly changing consumer landscape. He is also founder and non-executive director of the personal data services company Mydex.


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