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Mark Earls

Mark Earls

 

Mark Earls is HERDmeister, pioneering and award-winning writer and consultant on human behaviour, contemporary communications and behaviour change. Mark’s insights on how and why we choose to behave as we do are as relevant for voting decisions, states of happiness and satisfaction, or attitudes to climate change, as they are to retail consumer choices and everyday shopping. Much of the most pioneering work in behavioural economics has been developed between Mark Earls and Rory Sutherland, another legendary international advertising figure.

Mark ran major departments in ad agencies both large and small, from St Luke’s to Ogilvy’s. Today he is a best-selling writer and a keynote and conference speaker whose award-winning work applies contemporary behavioural and cognitive science to the business of business. Mark’s work challenges ideas on consumer behaviour and decision-making that contemporary marketing and management take for granted. His most recent work highlights our social side: ‘what goes on between people, rather than between our ears’. Mark’s work always provides novel practical tools for business success.

His books include Welcome to the Creative Age, HERD, I’ll Have What She’s Having (with Professors Alex Bentley and Mike O’Brien) and CopyCopyCopy (2015). He has written for many magazines and newspapers and appeared on British, American, Irish, Indian and Dutch TV and radio but his favourite piece was his double page spread in The Sun newspaper on the London Riots (“Come and have a go if you think you’re HERD enough”).

Mark is in demand as a speaker and as an advisor for senior business audiences around the world. He’s worked with organisations as diverse as Channel 4, Bacardi Martini, Royal Mail, Bart’s Hospital and Experian. He’s spoken, in locations as diverse as Shanghai, New York, Atlanta, Stockholm, Cannes, Amsterdam, Berlin, Bournemouth and of course, in his home town of London.

In addition, he is heavily involved in training the next generation of marketing, insight and creative professionals. He teaches on the IPA Excellence Diploma, the Marketing Society’s new Be Bold professional development programme, and the 4As strategy conference.

Mark is a Fellow of The UK Marketing Society and the RSA, he’s an Honorary Fellow of the IPA, and an ambassador of The School of Life. But mostly, he would rather be fishing or watching cricket.

Mark is a big fan of David Bowie – ‘a man who repeatedly transformed music and fashion by playing with stuff he found’.

 
 

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