Brian McBride

Brian McBride ran a major part of one of the disruptive and innovative companies in the world. He was CEO of Amazon in the UK, and is now chairman of online fashion retailer, ASOS.com. His vast business experience has included being managing director of One 2 One, Virgin Mobile and T-mobile as well as earlier stints with Xerox, IBM and Dell. He’s also a non-executive director of his beloved Glasgow Celtic Football Club.

Brian’s enormous experience combines retail and consumer sectors with huge digital knowledge. He is a member of the UK Government’s Digital Advisory Board, established in 2012 to guide the delivery of UK government services online.

Brian McBride – a speaker who brings together retail, telecoms, technology fashion, and e–commerce like no-one else.

Brian is a powerful speaker with deep practical insights into the unexpected ways new technology is transforming businesses, their relations with consumers, and how different leadership styles make a difference for better or worse. He explains with vivid uncompromising examples how innovations from huge those early IBM mainframes to today’s smartphones disrupt established economic sectors.

As a speaker Brian argues strongly that the key to business success at all levels now is ‘embracing mobile’:

“If you have figured out your company’s internet strategy and are sitting back smugly watching your new transactional website, the train may already have left the station”