Patrick Fagan

Patrick was the lead psychologist at Cambridge Analytica (but asks that you don’t hold it against him), has worked on some of the biggest political campaigns around the world. He has since co-authored a Sunday Times bestselling book on psychological manipulation, and now works as a consultant and entrepreneur at the cutting edge of behavioural science and data science.

He is an experienced keynote speaker. Past events have included Talks at Google, Nudgestock, and The Bright Ideas Gathering. Google said, ‘Patrick’s Talks at Google program was one of the most popular of the year: Patrick perfectly knows how to mix fascinating scientific facts with a great sense of humour.’

He is also a part-time and guest lecturer at three universities in London and has published peer-reviewed papers on topics as fascinating and diverse as the psychology of Facebook to the understanding of our facial expressions.

His first book, Hooked, Revealing The Hidden Tricks Of Memorable Marketing, is published by Pearson and reveals the psychological secrets of effective marketing content. Marketing savant Rory Sutherland wrote that it ‘gives you access to the psychological equivalent of immuno-suppressants – the creative techniques and stories which allow a new idea or message to avoid automatic rejection’

In 2024, he co-published Free Your Mind: The must-read expert guide on how to identify techniques to influence you and how to resist them with journalist Laura Dodsworth. The book is a Sunday Times bestseller, and was described as ‘an important new book’ in The Telegraph and ‘an informative and engaging read’ in Forbes.

Patrick Fagan contributes to mainstream media channels including the BBC The Sunday Times, and The Spectator – both for commentary and full articles.