Katie King

AI keynote speaker Katie King is author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge.

Katie is a business transformation specialist with more than thirty years experience. Her expertise spans every industry and sector from blue-chip brands to start-ups and in IPOs. She has advised some of the world’s leading brands and business leaders, including O2, Accenture, PA Consulting, Arsenal FC and Harrods. Before her own her first venture Katie was appointed a director of global communications agency Text 100. Today, in addition to her role as CEO of AI in Marketing and at Zoodikers, Katie is the South East and East Anglia chairperson for industry body, the PRCA, regularly training its members on issues around digital transformation. Katie is also a member of the UK Government All-Party Parliamentary Group task force for the enterprise adoption of AI.

Katie is a frequent commentator on television and radio providing advice and opinion on contemporary business transformation and the possible consequences of artificial intelligence on enterprises. She delivers practical, down-to-earth talks on AI, social media, STEM careers and staying safe online as well as on equality in business and leadership today.

Reviews of Katie King’s Using Artificial Intelligence in Marketing include ‘Artificial intelligence is being hailed as the 4th industrial revolution. This important book is essential for anyone in business or marketing wishing to be prepared for the coming of AI.’ – Jim Al-Khalili OBE FRS, Professor of Physics, Surrey Professor of the Public Engagement in Science, President, British Science Association.