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Betty Adamou picture - speaker on gamification

Betty Adamou


Betty Adamou speaker, author, researcher, and designer – and foremost expert on gamification in the UK today. Contact Betty Adamou as a keynote event speaker via a Specialist Speakers agent on 01455 633289 for speaking and presentation in both live in-person and virtual settings.


Betty Adamou knows what engages and motivates audiences, and uses gamification and experience design to multiple-award-winning success and creates business solutions to transform engagement. Gamification is the place where behavioral science meets design and marketing in the digital world.

Betty is the go-to person on this all-pervasive digital phenomenon. She is a leading voice globally on the use of games to drive customer engagement. Gamification can now be found in almost every industry and sector. Brands, charities and start-ups are adopting gamification to help in everything from marketing, through improving engagement in the workplace, to the collection of valuable data.

Gamification is the process of designing an experience in order to feel as engaging, engrossing, and captivating as a game. Betty explains how the addition of features such as points, levels, and rewards can transform an everyday activity into something that people really want to do! That could be learning a language, exercising, or even dieting. Today Tesco Clubcard, Secret Cinema, Duolingo, Fitbit and Noom are all great contemporary examples of gamification.

Betty is the founder of Research Through Gaming, inventor of ResearchGames™, and is author of Games and Gamification in Market Research published in three languages and in audiobook format. She is an in-demand gamification designer, workshop facilitator, university guest lecturer, and she’s a practitioner working with Fortune 500 brands, charities, NGO’s and startups.

Furthermore, Betty is also the founder of the Not Sorry Club, the not-for-profit initiative encouraging women to live unapologetically. Her much-loved and well-reviewed ‘Importance of Celebration’ seminar is available to help to empower female workforces during upcoming International Women’s Day (IWD) and right throughout the year!

Contact Betty Adamou as a keynote speaker via a Specialist Speakers agent on 01455 633289 for speaking and presentation in both live in-person and virtual settings.


For availability, speaking enquiries and fees or to book Betty Adamou contact a Specialist Speakers agent on 01455 633289 or email Specialist Speakers

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