Louise Laing

Louise Laing is a respected authority on AI-driven innovation and sustainability in the world of fashion. A serial entrepreneur, Louise brings more than 25 years of experience to the forefront of sustainable, tech, and AI-enhanced fashion. As founder of PhygitalTwin, she applies her knowledge of emerging technologies to drive meaningful change, creating solutions that push the industry toward mass customization and on-demand, increasingly sustainable, production.

At PhygitalTwin, Louise’s leadership has been instrumental in using AI to enable fully customizable designs that offer consumers greater choice while addressing real-world production constraints. Her work uniquely bridges physical and digital fashion, extending into gaming skins and other digital applications—sectors where choice, customization, and individuality are highly valued.

Beyond her role at PhygitalTwin, Louise’s experience spans corporate leadership and consultancy for top-tier brands such as Burberry, Reiss, and Kilgour, where she optimized supply chains and achieved multimillion-pound efficiencies. Her impact is equally pronounced in her consultancy work, having guided over 20 start-ups and SMEs toward growth. As CEO of Shrimps, she spearheaded a 240% revenue increase and led the brand to positive EBITDA in under five years by expanding its product reach and operational base.

As a speaker Louise is able to share her info and insights on AI, sustainable business models, and the future of tech-driven innovation. Her vision and practical expertise in leveraging technology for change make her a powerful voice on the global stage, inspiring audiences with a forward-thinking perspective on the future of fashion, practical AI applications, and beyond.