Cate Trotter

Cate Trotter: speaker on the future of retail.

The retail industry is going through tumultuous change everywhere. Helping brands to navigate the new environment, Cate Trotter is today one of the world’s most influential people in the business. For more than a decade Cate’s consultancy, Insider Trends, has helped major brands innovate and implement new, rewarding, retail ecosystems. Cate has helped Chanel, EE, Facebook, Galeries Lafayette, Johnson & Johnson, Levi’s, Mercedes-Benz, Nike, Puig, Samsung, and Swarovski amongst others to discover and capitalise on what’s next.

Insider Trends’ consultants have helped hundreds of brands prepare for the future of retail and has advised on approaches and projects that will put their businesses in the lead. Innovation programmes have helped retailers to trial, to measure, and to assess their newest concepts, and most importantly, implement them successfully – and profitably.

Cate is expert on the future of luxury, retail loyalty, and sustainability in retail, and all importantly, the future of the customer experience. She works alongside senior team members – the CEO of Unilever, the General Manager of L’Oreal France, Clarks’ Managing Director, Tom Tailor’s CEO, Carrefour’s Chief Operations Officer and with the board of Hugo Boss.

Cate’s own experience establishing two successful businesses in her twenties led to her being named as one of the world’s Top 50 Influencers in Retail three years running. She is a highly experienced speaker, often presenting to audiences of more than a thousand. In the past year, she has presented in almost every European country, plus Dubai, Colombia, Chile, Florida, Chicago and New York.

Cate is available for live in-person conference bookings as well as virtual events to talk and advise on future concerns as diverse as digital-first retail, the future in Asia, supply chains, commercial retail real estate, sustainability, and, of course, how retail can plan to survive and thrive post-COVID-19.