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Brent Hoberman

Brent Hoberman


Brent Hoberman co-founded lastminute.com in April 1998, with Martha Lane Fox, in the living room of his London flat three years after having drafted the initial idea. Brent was 29 and Martha was just 25.

Brent was CEO from the inception of the company. lastminute.com offers consumers airline tickets, car hire, hotel rooms, package holidays, entertainment tickets, restaurant reservations, home delivery, speciality services, gifts and auctions. Brent’s initial vision remains unchanged: “to delight customers with great value, inspiration and solutions when they are going away, going out or staying in”.

lastminute.com remains one of Europe’s leading e-commerce companies and is one of the only start-up brands in Europe to regularly feature in the top 10 e-commerce sites in many European geographies. The company floated in March 2000 when the dotcom bubble was at its peak – the IPO was 40 times oversubscribed and the price increase during the process was a record for a UK company.

lastminute.com acquired 14 businesses after the IPO to supplement the annual growth of the core brand which was over 100% from 1998 to 2004. Ten years on the company had become the number one travel website in Europe and was acquired by Travelocity Europe (a division of Sabre Holidings Corporation) for $1.1 billion in 2005. It is estimated that gross bookings in 2005 were over $2.1 billion.

Brent’s leading industry role was recognised by several organisations including: Time Magazine’s Top 25 European Digital Leaders, Revolution’s Internet Person of the Year and the Institute of Travel Tourism (ITT) Travel Business Person of the Year.

Brent remained CEO of lastminute.com until April 2006 when he handed the position over to Ian McCaig and became Chairman and Chief Strategy Officer of lastminute.com. Brent’s entrepreneurial vision ensured the lastminute.com customer experience was continually enhanced by the latest innovations in technology.

Brent founded another VC-backed internet start-up, mydeco, which launched in February 2007. The online interiors site intends to revolutionise the way we shop and design for our homes, encouraging consumers to spend, socialise and play house all at the same time.

Brent is a Governor of the University of the Arts College, London and a Non-Executive Board Director of Guardian Media Group. In 2007 he took on the role of Non-Executive Chairman of wayn.com – a travel and leisure social network with over 10 million members. He is also an angel investor in several internet companies including Viagogo, Wayn.com and moveme.com.

Brent was born in South Africa, educated at Eton and holds a MA in French and German literature from Oxford.


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