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James Sale

James Sale


James Sale FRSA is an inspiring public speaker, fluent writer, business consultant and commentator on management, educational, and spiritual ideas.

James is the creator and licensor of Motivational Maps and other original people and management diagnostic tools. An extraordinary business and personal mentor, consultant and expert on the language and metrics of motivation.

James is a Director of Motivational Maps Ltd, an organisation with Management Consultants and Business Coaches licensed to use its unique product in the UK and abroad. He is a recognised world expert on motivation, and also the World’s No 1 authority on Motivational Mapping and its application-rich set of tools – Reward Strategies, Management Development, Appraisal and Team Building.

James has many years intensive experience in training and mentoring managers, developing teams and appraisal systems, and creating the conditions for change and growth in organisations through understanding how people are incentivised and optimised. His methods and product – the Map – are now increasingly being used in some of the largest companies, the public sector, as well as the small to medium sized businesses.

James has nearly 20 books to his credit listed on Amazon; he has co-authored in total nearer 50 and as a member of the Society of Authors has served as Chair of one of its Writers Groups, and as a member on its Management Board.

“Tonight, I have had, once again, the privilege of listening to James Sale present. The energy and enthusiasm he exudes for his subject matter is truly engaging. I had forgotten how great this man is at presenting. James Sale is motivation personified.” Laura McHarrie, Business Adviser

“Having read the first few chapters of Jon Steel’s Perfect Pitch on the train ride in to London to attend James’ LinkedIn seminar, I walked in to an example of the perfect presentation. From greeting of delegates to audience involvement and interest, James was highly engaging. I’ve attended a few ‘social media for business’ seminars, and this was the first that made real, actionable sense. I’ve already acted on most of James’ advice – now I’m about to get going with his strategies. Thanks James!” Nick White, MD of The School Planner Company

“I was lucky enough to have been at James’s recent IoD Sussex talk in Horsham. Not only did I find James a captivating and genuine speaker, but I also found his ideas concerning what really motivates us inspiring and of enormous value to both employer and employee alike.” John Wood, Founder of

“James was at his best (again) for the IoD last night. Thought provoking, inspiring and challenging all of us to evaluate our leadership style, motivators and team building.” Claire Fisher, Institute Of Directors

“I heard James speak at a recent breakfast meeting and his enthusiastic and passionate presentation really made a difference to me. I went straight back to my office and put in place his suggestion and recommendations have followed. If you get the chance to see and hear James, take it.” James Robinson, Partner of Princecroft Willis LLP

Differentiate your business by implementing the business motivation tool, improve staff satisfaction and boost team performance with Motivational Maps.

Try your own Personal Motivation Profile to get a taste of what Motivational Maps can do.


For speaking enquiries or to book James Sale please call Specialist Speakers on +44 (0)203 002 4125 or use our contact form

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