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Roger Flynn

Roger Flynn


Roger Flynn is a business development specialist who includes investor, director, former BBC Ventures Chief Executive and Virgin Commercial Director on his CV. Roger is expert in transformational change; having gained unique experience as the CEO/Director leading such change in five global brand name companies. He has run businesses with turnovers of up to £2 billion, affecting millions of customers and many thousands of staff worldwide. Following a successful MBO with Warburg Pincus, Roger ran the European and Asian businesses of SDI Media Group, a global film and television business.

Roger was Chief Executive of BBC Ventures Group and a BBC main board member creating over £1 billion of value. Roger was on the Executive Committee of the BBC and therefore intimately involved in the discussions and debates about convergence from a broadcaster perspective. BBC Ventures was the holding company for all the media services to the BBC and other broadcast /IT customers around the world.

Roger held the post of Managing Director of Prudential Retail, with £2 billion sales, 6 million customers and 6,000 staff; General Manager World Sales & Distribution at British Airways where he transformed distribution. As Commercial Director of Virgin, he was working directly for Sir Richard Branson on deals and new business ideas and advised Virgin Media on sales strategies for their newly merged business of Virgin Mobile alongside the rest of what was NTL, the former cable business.

Roger brings a wealth of experience as a practitioner in transformational change. His insights, solutions and stories have proven invaluable to organisations around the world. He seeks to understand the business challenges facing your organisation and tailors his presentation to have maximum impact on the audience.

An engaging and inspiring speaker; Roger connects with audiences at a business and personal level in a practical way. “Roger Flynn is rated as one of the most powerful positive influences a modern business leader can engage within the space of one hour”.

Roger Flynn’s speaking topics:

The Virgin way
The inside story of what makes Virgin tick. What is it about the way Virgin does business that has made it so successful over the last 25 years? Working directly for Richard Branson for seven years, he launched and accelerated a number of businesses. He also advised the Board of Virgin Media. He is uniquely placed to talk on the business methodologies adopted by Virgin, how it competes and how its values have developed to create one of the leading brands in the world.

The blue door to innovation
British Airways led the world in distribution innovation in the mid 1990’s, tackling the outdated airline system and bringing innovations that created the electronic experience everyone’s familiar with today. Roger led this transformation with a strategy to reduce cost of sales from 20% to 6%. Painting his office door bright blue when he joined signalled that changes were coming – changes which led to incredible innovation, momentum and results.

Creating deep loyalty and sense of purpose
What was it that had thousands of staff in tears when Greg Dyke was fired? Why did they pay for national newspaper ads calling for his reinstatement? What did he do to create such belief in the vision for the BBC and the leadership team? Roger was Chief Executive of BBC Ventures Group and a member of the BBC’s Executive Team during this period of transformation. His insights provide valuable lessons for any organisation undertaking a period of significant change.

Transforming business models
The Prudential Retail business model needed to be transformed into a multi-channel proposition with a broader product offering. When 7,000 staff are wedded to the old model, how do you get behind the new approach? Roger, as Managing Director, led the transformation of this business post pensions misselling and in the lead up to stakeholder pensions’ reform that dramatically altered the market place. Roger’s insights bring real and practical solutions to the current challenges.


“Roger’s presentation perfectly complemented the theme of our Senior Leaders’ Risk conference. He related his relevant business experience in a way that resonated with the audience, particularly the challenges of managing change.” David Godfrey, Divisional Risk Officer, Wholesale Risk, Lloyds Banking Group

“You achieved a remarkable turnaround and created real value in the BBC Ventures businesses.” Gregg Dyke, former Director General, BBC

“Your talk in Belfast was exceptional, inspirational and made a big difference to many in the room.” Bill Manson, CEO, MLN


For availability, speaking enquiries and fees or to book Roger Flynn contact a Specialist Speakers agent on 01455 633289 or email Specialist Speakers

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