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Dr David Lewis

Dr David Lewis


Dr David Lewis is a brain researcher, chartered neuropsychologist, Sony Award-winning broadcaster and best-selling author.

Renowned as the ‘father of neuromarketing’ due to his pioneering work in developing the science of Neurometrics, David is Chairman and Director of Research at Mindlab International. Based at the University of Sussex, it is the UK’s leading company specialising in brain research and neuroscience as applied to consumers.

David began his career studying medicine, later switching to psychology, gaining First Class Honours degree in psychology and a doctorate from the University of Sussex. After lecturing in Clinical Psychology and Psychopathology he left, to start his own research organisation.

Oh MagooOver the past twenty years David has made more than a thousand TV and radio appearances as both a presenter and contributor. A selection of his television credits includes: Red Mist (LWT); Rude London; After Dark; Tomorrow’s World; Shopology (BBC1); 100 Best Television Commercials (Channel 4); Road Rages (BBC1); The Colour Eye (BBC1) – as Presenter; Work is a Four Letter Word (BBC2); The Alpha Plan (BBC1); A Little of What You Fancy (BBC1) and Should We Be Worried About? (BBC1).

David has written many best-selling books on practical psychology, including Thinking Better (Rawson Wade) which became a Fortune Book Club Choice. Also, The Secret Language Of Success (1989), a practical guide to body language which is “The best book on the subject” according to Business Week.

Soul of the new consumerAnother of his best-sellers is The Soul of the New Consumer: What People Buy and Why in the New Economy; of which Tim Waterstone, Management Today, said: “This is such an enjoyable, important and timely book…required reading”. Bookpage described it as: “…a lucid analysis of a wide range of sales related issues…for anyone in the business of sending those messages, it’s an enlightening and compelling guide”.

David now lectures to major corporations in Europe, Scandinavia, USA and the Far East with clients including IBM, British Airways, BT, Disney, Coca-Cola, MacDonald, Hewlett Packard, SAP, Novartis, Glaxo, and Merck. In 1978 he founded the registered charity Action on Phobias and has been active in working with self-help groups for phobics and anxiety sufferers.

Academic Qualifications & Affiliations:
Director of Research Mind Lab International (
First class honours degree in psychology (BSc Hons). University of Westminster, 1981
Doctorate in Philosophy (D.Phil), University of Sussex, 1986
Chartered Member of the British Psychological Society
Fellow of the Institute of Directors
Fellow International Stress Management Association
Fellow Royal Society of Medicine
Member of the American Association for Psychological Science
Member of the International Society for Neuronal Regulation
Member of the New York Academy of Science
Member of the Medical & Scientific Network
Member MENSA
Member of the Society of Authors
Member National Union of Journalists


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