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Barnaby Wynter

Barnaby Wynter

 

Barnaby Wynter has spent over 25 years advising and creating over 450 brands, many of which are instantly familiar and household names. He developed The Brand Bucket® programme which has underpinned the marketing efforts of over 2,750 products and services across the globe and is now extensively used by marketing practitioners. In 2010 he published his first book on the subject to much acclaim.

For the last 11 years he has been applying this definitive methodology to businesses at various stages of the business lifecycle, building branded sales both in online and offline arenas. His client mix ranges from start-ups, SME and FTSE/NASDAQ, through to NGO’s.

There have been fundamental changes in the way marketing works in recent years and many businesses are burning the bulk of their marketing spend on outdated, demographically inspired media. Barnaby provides comprehensive insights into customer reactions and responses.

Barnaby’s background in re-brands and new business launches extends back to the late 80’s including the introduction of a wide range of products including the Fiat Ducato and Fiorino, the Ford Sierra and Granada, Radion washing detergent, Liptonice Ice Tea, Red Stripe Lager, Toshiba Home Cinema, Boots Opticians, E*Trade, Deutsche Post and full re-brands for the likes of Argos, The Children’s Society, Marie Curie Cancer Care, Bookham Technology and Oclaro, Oncore IT, Payzone Worldwide Money among many others.

In the last 5 years The Brand Bucket Programme has helped start-ups, small to medium enterprises and national FTSE/NASDAQ and especially not for profit organisations. In all with over 200 brands to his name, Barnaby finds himself in the unique position of having acted as marketing director, brand owner and creative consultant on a wide range of business propositions.

During each session Barnaby will cover the following:

● How marketing has fundamentally changed forever
● Creating a brand today
● The formula for successful marketing using The Brand Bucket®
● Multi-sector case studies designed to help audiences gain relevance for their own businesses

 
 

For enquiries or bookings for Barnaby Wynter please call us on +44 (0)203 002 4125 or use our contact form

 
 
 
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