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James Averdieck is an entrepreneur and the founder of Gü, a pudding maker that he sold in 2010 for £29 million. James studied Economics at Durham University and went on to work in marketing for St. Ives, before he decided to start his own business.
He briefly hosted Sky Living’s Cooks to Market in 2012. The TV show gave teams £250 to develop a home-made food product to be pitched to industry experts.
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