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+44 (0)1455 633 289 (24 hours)

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+44 01455 633 289 (24 hours)

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James Averdieck


James Averdieck is an entrepreneur and the founder of Gü, the desert brand he sold in 2010 to Noble Foods for £29 million. James studied Economics at Durham University and went on to work in marketing for St. Ives, before he decided to start his own business.

James hosted Sky Living’s Cooks to Market in 2012. The TV show gave teams £250 to develop a home-made food product to be pitched to industry experts.

In 2014 James Averdieck bought a majority stake in Bessant and Drury, a maker of non-diary ice cream, and now branded as Coconut Collaborative.

Contact James Averdieck via a Specialist Speakers agent for both in-person and virtual presentations.


For availability, speaking enquiries and fees or to book James Averdieck contact a Specialist Speakers agent on 01455 633289 or email Specialist Speakers

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