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BJ Cunningham entrepreneur, speaker, and charismatic keynote business star.
BJ possesses a rare combination of business and creative credentials. He is a successful entrepreneur, charismatic keynote speaker and acknowledged leader in branding, brand marketing and communications.
He completed his MA in 3-Dimensional design at Middlesex University following his undergraduate degree in Economics and Social History at Exeter University. Having travelled through South East Asia he started his first enterprise importing cars. This stopped abruptly when the market collapsed and he lost everything except his overdraft.
He took his considerable debt and created DEATH™ Cigarettes. His Enlightened Tobacco Company plc, which he describes as a vertical learning curve, resulted in a spectacular tax arbitrage scheme, threatening to overturn the tobacco industry and open up Europe for the consumer. It took him to the doors of the European Court of Justice where, up against the combined might of the tobacco industry and every member state of Europe, he lost his case.
Applying his verve and irreverent reputation he established an Integrated Brand Marketing agency built on his business experience and the philosophy of ‘Corporate Religion’. He won business as diverse as Volkswagen, Canon, Fairline Boats, Korn Ferry and Red Devil. He successfully sold the Agency after three years in 2001.
With his wife BJ launched the highly acclaimed Georgina Goodman brand of shoes, ‘Shoes with Soul’, from their flagship store in the heart of Mayfair. The luxury brand is now stocked by the major global fashion retailers. After just 18 months GG’s handmade exclusive designs, have attracted celebrity clients, seen profits increase at a rate of 25% per season and growth of over 50% per annum, a phenomenal achievement for an unknown designer competing in a rarefied market.
BJ is now channelling his energy into his latest venture and taking his corporate learning into the SME market. In his usual provocative style he will challenge business owners and entrepreneurs to re-examine the truth and to re-examine their brand.
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