The leading Speaker Bureau for keynote & motivational speakers in business, politics, economy & management

+44 (0)1455 633 289 (24 hours)

Specialist Speakers speaker bureau

+44 01455 633 289 (24 hours)

more navigationMENU
 
 
Richard Shotton

Richard Shotton

 

In his new book, The Choice Factory, Richard Shotton explains the motivations and behaviours that drive people’s buying decisions. He began his career as a media planner almost two decades ago, working on accounts such as Halifax, Coke, 118 118, and on comparethemarket.com, before moving into research. Today Richard speaks about the impact and outcomes of the behavioural pyschology experiments he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Mediatel.

In The Choice Factory Richard observes one typical day of consumer decision-making, from food choices to work-place politics and investigates just how much our behaviour is shaped by our psychological shortcuts. He draws on evidence from academia, from real-life ad campaigns, and from his own contemporary research.

Twenty-five short chapters each address a single cognitive bias and outline simple ways to apply the lessons learned to today’s most difficult marketing challenges. He adds insights from interviews with some of the finest thinkers in marketing and advertising, including Mark Earls, Lucy Jameson and Rory Sutherland.

Richard tweets about his latest social psychology findings as @rshotton.

The Choice Factory is published by Harriman House (12 Feb. 2018)

 
 

For speaking enquiries or to book Richard Shotton contact a Specialist Speakers agent on 01455 633289 or email Specialist Speakers

 
 
 
Speaker Bureau Affiliates
Terms and Conditions | All content property of Specialist Speakers © | +44 (0)1455 633 289
Web Design:NewTimeMedia